grounded kitchen
Services
Grounded Kitchen wanted to grow its online presence, increase local engagement, and build stronger brand awareness across multiple locations all while staying true to its health-focused, feel-good food ethos.
what we did
Social Media Marketing at a glance.
+60%
Audience engagement
200K+
Views
1M+
Reach
100+
Content Creation
200+
Bao buns eaten
Content Creation
We produced a steady stream of visually vibrant, high-quality content from branded photography and Reels to UGC-style short-form videos. We captured everything from product launches (hello, Nourish Bowls & Smoothies) to behind-the-scenes shots that brought personality to the feed.
Social Media Management
We refreshed the brand’s tone and visuals across Instagram, Facebook, and TikTok, using a mix of short-form video, graphics, and trend-led audio to stay relevant and on-brand. We managed community engagement daily, building conversations and boosting local visibility.
Influencer Network
We activated a curated list of local foodies and wellness-focused creators to trial new menu items and shout about the brand — all done through authentic collaborations and organic storytelling. These partnerships created new buzz, UGC, and meaningful reach without feeling like paid promo.
Marketing Strategy
We rolled out a fresh multi-location content strategy, tailoring messaging for each city while maintaining a consistent brand identity. This included campaign calendars, in-store alignment, and performance tracking across key KPIs like reach, engagement, and customer conversions.
Email Marketing
We launched regular campaigns to a segmented list, promoting new menu launches, seasonal offers, and loyalty updates — all aligned with content themes on socials to reinforce the brand message across channels.
