pizza union
Pizza Union wanted high-energy, mouth-watering content that reflected the speed, flavour, and fun of their Aldgate East location. The goal was to capture the in-store buzz — from dough prep to fire-baked pizzas — and translate it into social-first video content that would drive engagement and give their feed a fresh slice of personality.
what we did
Social Media Marketing at a glance.
Content Creation
We spent a full day on-site at their Aldgate East store, filming everything from prep to plate. With a focus on fast-paced editing, bold transitions, and POV shots, we built out a suite of short-form videos designed to thrive on Reels and TikTok. We captured.
The pizza-making process, from hand-stretching dough to the 3-minute fire bake
Action shots from the kitchen team in motion
In-store ambiance, from neon signage to queue-at-the-door buzz
Punchy close-ups of the finished pizzas, dips, and sides — dripping, cheesy, golden goodness
Content variations for teaser Reels, ingredient-focused clips, and behind-the-scenes moments
The Outcome
The result? A high-impact library of content that feels authentic, energetic, and totally Pizza Union. Designed for mobile-first viewing, the assets helped reinforce their “superfast pizza, Italian soul” positioning, while offering reusable content for future campaigns and store highlights.
