sanjugo
Sanjugo Shoreditch, a sleek and authentic Japanese dining spot in the heart of East London, needed help levelling up their online presence. With growing competition in the area, they wanted to stand out with strong visuals, consistent brand voice, and community-driven engagement all while staying true to the quiet elegance of Japanese cuisine.
Social Media Marketing at a glance.
On-Brand Content Production
We directed and arranged a bespoke photoshoot capturing the essence of the restaurant:
Artisan sushi plating, intricate knife work, and sake pouring rituals
Moody interiors and atmospheric lighting
Team and chef moments for a human connection
These visuals became the foundation of a cohesive Instagram aesthetic and campaign rollout.
Graphic Design & Campaign Assets
Seasonal specials
Happy hour and lunch promos
Behind-the-scenes & chef profiles
Highlight covers and menus optimized for mobile
The Results
Increased engagement rate across platforms through high-quality, targeted content. Growth in follower count and local reach via strategic influencer activations
A new content library that gave the brand longevity, flexibility, and consistency. Internal team now had a template to follow — brand tone, storylines, and posting schedule
